Devara is set to release worldwide tomorrow. While the film will premiere in the Telugu states and the United States later tonight, it will release in the rest of India on Friday.
Until Thursday night, there was confusion regarding the film’s release in national multiplex chains.
Late at night, an agreement with the national multiplexes was finalized, and only then did the BookMyShow app start listing the movie. Up until this morning, there had been minimal advance bookings for the film in North India.
NTR is betting big on this film in the North Indian market.
With Devara, he aims to prove that he can generate strong openings in North India as well. If audiences in metro cities begin booking from today, it will indicate positive trends.
This is a significant test for NTR, as the film doesn't have a big name like Rajamouli directing it. The main draws for the North Indian market are NTR, Janhvi Kapoor, and Saif Ali Khan.