Inviting a Chief Guest for a film event is so common. When big celebrities take part in any such event, the movie gets better attention from the media and eventually the public.
Generally, the hosts never do extra hungama when some celebrity is visiting their event. They give them due respect , treat well and send off.
But the situation is different with regard to Allu Arjun. He is invited as the Chief Guest for 'Chavu Kaburu Challaga' pre release event.
Keeping the topic about that film aside, the hosts are making huge noise about his participation in the event.
They have released the promos with the lines like "Is he coming? Did he accept the invitation?". The promos also comprise the bits from Ala Vaikunthapuram.
Though Karthikeya, the hero of "Chavu Kaburu Challaga '' is small, he has his own identity and following in the public with his RX 100.
If this hype is given to Mega Star or Pawan Kalyan then it can be understood. But treating Allu Arjun with such a build up is a clear indication of projecting him as the next mega star.
Ater Chiranjeevi and Pawan Kalyan, the next mega star in the new generation is going to be Allu Arjun leaving Ram Charan the only second place.
Recently, the processions in Kakinada and Maredumilli also give an impression that everything is planned to elevate Allu Arjun.