During the lockdown, we had witnessed many small to big range films across the globe going OTT way.
Although theatres are fully functional, except for Telugu films, no other language films are thriving to make strong business like earlier.
Films like Jathi Ratnau were offered fancy amounts for direct to digital release. But, producer Nag Ashwin was hell bent on releasing the film in theatres.
His prediction turned true as Jathi Ratnalu is having dream run at box office.
It is already biggest earner in overseas among Telugu films this year.
Producer Swapna Dutt is quite pleased with the response and she appreciated Nag Ashwin for his decision of releasing the film in theatres.
“IMP FACT; In the pandemic, we had a terrific offer from ott...like a v tempting one . Nagi was hell bent on a theatrical Now we see what he saw... kudos @nagashwin7 & kudos Telugu audience for proving that CINEMA AND THEATRES ARE BLOODY BK IN BUSINESS... #JathiRatnalu ,” wrote Swapna Dutt.
Youth are thronging to theatres to watch the laughing riot created together by Naveen Polisetty, Priyadarshi and Rahul Ramakrishna.