For various reasons, there were no big promotional activities for Prabhas and Prashanth Neel’s mass action extravaganza Salaar.
However, things changed drastically a week before the film’s release and the right strategies of Mythri Movie Makers are working wonders for the movie in the Nizam area.
The popular production and distribution house that acquired the theatrical rights of this gigantic film for Nizam has garnered permissions for late-night shows, and extra shows in the area.
They blocked a record number of theatres for Salaar in Nizam. Despite its massive release, the movie opened to packed houses in all the centers. And the advance sales are humongous till the weekend.
This is having a great impact on the bookings in Andhra and Ceded areas. Needless to say, Salaar which received good reviews will break many box office records.