Of late, it has become a huge task to recover investments through theatrical business, due to delay in release, increase in budgets and lack of response from families.
Under these circumstances, Adivi Sesh’s Pan India film Major is turning out to be a double blockbuster for its investment.
Sesh came up with his career best performance to play the role of Major Sandeep Unnikrishnan and he was extensively acclaimed for the brilliant portrayal of 26/11 hero.
The makers spent nearly 35 Cr budget on the movie, including all the production, post-production, print and publicity cost.
Investing such high budget alone was a huge risk, wherein they took the brave decision of releasing it Pan India level in all languages, in competition with biggies like Vikram and Prithviraj.
Surprisingly, the movie that has collected little over 50 Cr gross in its first week run (26 Cr theatrical business), is still doing good business in second week.
Non-theatrical business of the movie, including satellite rights of all languages, OTT and music rights is around 33 Cr. Overall, Major has done a business close to 59 Cr.
This is the biggest hit for a mid-range hero. For its budget, the movie has become a double blockbuster which is a great attainment.
The weekend advantage is there for the movie and it is expected to post good shares in next two days at least.
Superstar Mahesh Babu who is one of the production partners lent complete support by taking part in promotions as well.
Mahesh Babu and his production partners- Sony Pictures International and A+S Movies pocket huge profits with the movie which is the biggest hit in recent times, in terms of budget vs returns aspect.