Many movies are currently stuck in various stages of production.
Producers are staring at huge losses as the theaters remain shut and actors reluctant to come to the sets because of the pandemic.
Actors and directors who were against releasing their movies on OTT platforms are now finding it as the only option.
While many actors had inhibitions over direct to digital release, Keerthy Suresh was one of the first frontline actors to put no objections for an OTT release.
Penguin was one of the first prominent movies to come out on an OTT platform. This has helped the producers to get a very good deal and make handsome profits.
The film got poor feedback and would have been a failure had it been released in theaters. Digital release turned out to be a blessing for its makers.
Miss India is Keerthy’s upcoming film produced by Mahesh Koneru. The film has reportedly fetched a good deal from Netflix that will cover its entire cost of production.
The producer can make profits through satellite rights and other sources.
Keerthy’s popularity in Telugu States, Tamilnadu and Kerala is another reason for OTT giants to offer such hefty prices for her movies.