National media has always been in favour of TDP chief Chandrababu Naidu for decades, as he knows how to manage the media bosses.
Naidu had mastered the media management over the years. He knows what the media management requires and what the journalists require.
He had mastered the art of keeping both the management and the journalists in good humour.
Recently, in September, when Chandrababu Naidu planned Chalo Atmakru (in Palnadu area of Guntur district), the national media gave wide coverage in his favour.
The English electronic media gave a live coverage of Chandrababu Naidu being kept under house arrest.
The print media had carried editorials against Jagan Mohan Reddy government at the national level.
Interestingly, almost half-a-dozen English newspapers have come up with editorials against Jagan Mohan Reddy government on the same day, as if some news feed was provided to them.
That is the power of Chandrababu Naidu in the national media management. His men in Delhi, like Kambhampati Ramamohan Rao, have been good hosts for the national media journalists once in every fortnight, for several years.
The national media benefited much during the last five years in terms of advertisement revenue.
A national PR agency, Group M, has served Chandrababu Naidu government in the last five years, attending to the “week end needs” of journalist and “advertisement needs” of the management.
That is the strength of Chandrababu Naidu. Perhaps that was the reason why he said that national media is strongly opposing Jaganmohan Reddy’s decisions, while Telugu media is afraid and silent.
Naidu made this comment at a press conference in Guntur and said he would deal with this issue at the national level with the help of the national media.
Though Jaganmohan Reddy’s orders on delegating defamation powers to the secretaries was a threat to his own yellow media, the TDP chief is trying to project it as an attack of freedom of press, which a section of the national media believes.