Internet Exchange and its role in India

Internet exchange has taken on a very crucial role in the past year since the majority of workers in India operated from home.

The demand for data and traffic on networks skyrocketed at heights never seen before. Wireline broadband allowed for increased efficiency in connectivity and communication. As a result, internet exchange influenced the ability of internet service providers to meet such demand in traffic requirements.

What is Internet Exchange?
For clarification, the term internet exchange refers to all physical infrastructure and hardware that allows the exchange and interconnection of data of networks, respectively. Some corporate firms, content delivery networks, BFSI firms, enterprises include the services of the Internet exchange.

For the internet to work to its maximum capacity, all internet service providers will require aid from all the collective routes available. Individual carriers and network operators need to have a free-flowing data exchange to operate efficiently and without interruption. By doing this, the user base can get unlimited and seamless access to the great content on their network.

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Internet exchange has also given rise to non-exclusive access to all participants, irrespective of size, age, nature of business and geographical location. It has reduced the constraint of dependency and cost as well as improved the overall user experience in the online and offline consumption of content and service.

The relevance of internet exchange
As a developing nation, India is still very much limited in the sector of organized broadband. Alternatively, service providers that could easily have backed up the deficit, suffer inaccessibility to the adequate infrastructure. They are also hindered by a lack of technological know-how and operational awareness. To that effect, an estimated 20 million in all of India's 250 million households are connected to wireline broadband.

With the potential to hit over 900 million users in a few years, according to Cisco, handling such immense traffic demand on internet networks will be a daunting task. All infrastructure involved will require a more sophisticated setup to service the user base.

In the world of entertainment, of which India has currently staked claim to producing some of the best movies and online games. It becomes much more crucial for the existence of an optimized Internet exchange. This will in turn enable internet service providers to reduce latency and costs in the process.

When the majority of traffic from transit providers have been offloaded by the internet exchange, the funds saved can then be used to upgrade their infrastructure in turn enhancing their services and end-user experience.

With reduced latency, a faster and more stable connection at a relatively cheaper price, online gambling, a huge niche in the gaming ecosystem is flourishing. With super fast and a high-quality connective setup, gamers and movie fanatics alike are fully fortified to play and stream their favourite item, for what is surely an indelible exciting experience. Gamblers can log on to the top 5 online casino sites in India to enjoy the best gambling games seamlessly at any time.

Conclusively, internet exchange sets up the internet ecosystem in an effective and crucial role to play in the Indian Government's mission of a Digital India.

Challenges and solutions of Internet exchange in India
Among the multiple challenges that India faces as a whole, the inconsistencies of local service providers to provide or promote connectivity as a result of a crippled infrastructure system has led to a non-significant growth in the penetration of broadband in India.

While the presence of Internet Exchanges remain vital to the broadband infiltration in India, there exist several challenges, one of which includes proffering solutions and systems to bridge the chasm between small and big-time internet service providers.

Network infrastructure and design, however, is improved employing these Internet Exchanges. Subsequently, internet service providers can now connect remotely to content providers, lowering the cost of operations, which in turn, opens up a level playing ground with the top dogs in internet service.

Full-time access to broadband connection will chart the path for development in nearly every area of India's economy further bringing the vision of a Digital India to realization.

Press release by: Indian Clicks, LLC

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