It is not something new to see the heroes promoting liquor brands.
It was so common in the previous decades but there has been a hibernating silence as the government didn't give permissions to promote liquor for quite a long time.
But now, with the advent of social media, many liquor brands are coming up to hire film celebrities to promote their bottles.
In the process, Pooja Hegde, Lakshmi Raai, Hansika, Radhika Apte, Payal Rajput,Ileana and Kajal have promoted some liquor brands.
Pragnya Jaiswal joined the list now. After scoring a big hit with Akhanda almost at the fag end of her career, she skyrocketed by claiming huge remuneration. In a way she revived her career with Akhanda.
She posed with a full bottle and gave a message to the eligible age group to drink responsibly. Netizens started trolling her for this.
She is facing criticism from social media for stooping so low just to earn a few more bucks