Being a brand ambassador is not new for heroes. It is not uncommon for them to receive substantial remuneration for it. However, before accepting such endorsements, one should think twice.
Especially when it comes to consumer products, it is important to check whether they are good for one's health. But what about the companies themselves? Do they have a good reputation?
This is something that should be considered, as any negative associations can damage the credibility of celebrities.
Heroes should exercise caution, particularly when endorsing or recommending real estate companies. One never knows when these companies might face legal troubles.
For instance, the scandal involving Sahitya Real Estate recently came to light. Prior to that, the company Ramakrishna Venezuela, for which Mahesh Babu was a brand ambassador, suddenly disappeared. Now, the latest case involves Suvarnabhumi.
Ramakrishna Venezuela extensively promoted itself using Mahesh Babu's name. Suvarnabhumi has had multiple ambassadors in the past, and the latest one was associated with Ram Charan.
Even recently, Balayya signed on as a brand ambassador for a real estate company, and their campaign has begun. So, it is crucial for heroes to be cautious when it comes to such matters.