The post Covid world is seeing sea changes in different sectors of life.
Already the people are getting adjusted to home viewing of films on OTTs. But is every OTT capable of purchasing the films at the price quoted by the producers? The answer is a firm 'no'.
The bigshot OTTs are also stepping back in pumping huge amounts on Indian films after experiencing the plight with the recent direct OTT releases of Hindi and Tamil films.
Then what is the next best option left for the producers who can be cofident of creating a buzz about their film with online promotions and content value? The answer is ATT- Any Time Theatre.
Shreyas Srinivas who is the mastermind behind Shreyas ATT has shared many things surrounding this business after seeing huge returns with RGV's Climax on his platform.