This weekend, four notable Telugu films are set to hit theaters, with three of them opting for early screenings.
The exception is Varun Tej's "Gandeevadhari Arjuna," which will have its theatrical release on Friday.
"Bedurulanka 2012," starring Kartikeya and Neha Shetty, is scheduled to hold paid premieres on Thursday in Hyderabad, Vizag, Kakinada, and Guntur.
Dulquer Salmaan's dubbed film "King of Kotha" is set to have media previews on Thursday morning, while the other dubbed film, "Boys Hostel," will have a paid premiere on Thursday evening.
In recent times, small and medium-budget concept films have increasingly relied on paid premiere shows as part of their release strategy.