Vishwak Sen, who delivered three consecutive successes earlier, is currently going through a relatively dull phase at the box office.
Santosh Sobhan, on the other hand, has had an uneven career and even took a long break from films. Despite this, the current pre-release buzz around their upcoming films paints an interesting picture.
Vishwak Sen is returning to theatres this weekend with “Funky”, directed by Jathi Ratnalu fame KV Anudeep.
The team has been aggressively promoting the film through interviews, events, and digital campaigns. However, the online response appears to be underwhelming so far.
According to BookMyShow, “Funky” has garnered around 12.1K user interests ahead of its release.
In contrast, Santosh Sobhan’s “Couple Friendly”, directed by Ashwin Chandrasekar and produced by UV Concepts, is set to release a day later.
Despite the lower pre-release noise, the film has managed to attract significantly higher interest on ticketing platforms.
BookMyShow currently shows 22.1K users expressing interest in “Couple Friendly”, nearly double that of Funky.
This has sparked discussion in trade circles; does Santosh Sobhan have the edge this time, or is UV Concepts simply executing a smarter digital and social media strategy compared to Sithara Entertainments?
Ultimately, the real test begins once both films hit the big screens, as only box-office numbers will reveal how much these online indicators translate into actual footfalls.