Charmme, the producer of 'Liger' has opened up on the disappointing result. It is known that the film was released on August 25th and it made poor collections much to the shock of entire Bollywood and Tollywood.
Talking to Free Press Journal, she reportedly said- "People have access to better content in one click just by sitting at home. The whole family can watch the biggest budget films on television, and until you don’t really excite them, they aren’t coming to the theatres".
“But, this is not the case in Tollywood. In August, three Telugu films - Bimbisara, Sita Ramam, and Karthikeya 2 - did phenomenally well, which made Rs. 150–170 crores. It happened in the same country. It is difficult to understand since it doesn’t mean people in the South are crazy for films. It is a scary and depressing situation", she added.
“We started the first schedule of Liger in January 2020, we met Karan Johar in 2019, and it came out in 2022. We held back from coming to theatres for three years as we were extremely confident that Liger was a theatrical release irrespective of the first and second lockdowns, third wave, or theatres opening to 50 percent occupancy. It was our responsibility to let other major films, such as RRR and Pushpa: The Rise, come out first. Then, we lost summer and rain arrived, so we had to release it on August 25. We faced constant hurdles, but we never gave up", she concluded.
In association with Puri connects, Liger was produced jointly by Karan Johar’s Dharma Productions. Liger, also starring Ananya Panday, is available in theatres in Hindi, Telugu, Tamil, Kannada and Malayalam.