The campaign is aimed at igniting "Telangana sentiment" to the peak on the plank of ‘self-pride.
The two selling points designed by KCR for the campaign are: "If Mahakutami is voted to power, Chandrababu Naidu will shift from Amaravathi to Hyderabad and run both AP and TS governments from Hyderabad.
The AP Secretariat blocks in Hyderabad continue to be in the possession of AP government, which will be revived again."
The second one is, "Chandrababu Naidu will launch United Andhra Pradesh agitation in AP again to bring pressure on Centre to merge AP and TS.
Chandrababu has not laid a single stone for construction of new Amaravathi capital city for AP and will shift the capital back to Hyderabad in a gradual manner.
Chandrababu joined hands with Sonia and Rahul to achieve these goals, if Congress-led government comes to power in Centre after Lok Sabha polls in April 2019."
KCR is of the firm belief that Mahakutami could be defeated only by targeting Chandrababu Naidu and the entire campaigning for final four days has been centred on this.