The first business sector that took off to the skies with the onset of Covid-19 is that of face masks and hand sanitizers. They became the need of the hour and mandatarory across the globe. Even now the face masks are the guards that stop the virus at the port of entry into the body.
But eventually with the cruel attack of the second wave of the pandemic, many businessmen are trying to make their fortune by building a need on the foundation of fear.
A pharma company that manufactures eye drops has started propagating that the usage of steroids may result in glaucoma and so one needs to check up their eyes after the treatment to prevent the danger of permanent blindness. This is in fact a reasonable warning but this sounds more like an indirecting marketing to pep up the business of ophthalmologists which may subsequently help in the pick of their eye drop sales.
Next on the list are random diet planners. Both the qualified and non-qualified individuals have got into the business of supplying protein rich food at a price for the patients who came out from the shackles of Covid-19. They propagate that the right amount of protein is needed to get well soon and so at least by consuming the food they provide for two successive months would help the recovered Covid patients. The average pricing of such meal packages per month is around Rs 15,000 to Rs 20,000.
Air purifiers are third in the list. Some companies are coming up with their Air Purifying machines. Some of them are even claiming that their machines would kill or inactivate the coronavirus present in the air if one is placed in their room. The prices of these machines are anywhere between Rs 30,000 and Rs 60,000.
Oxygen concentrators are the other most marketed products in this season. The dearth of oxygen cylinders and the non availability of hospital beds have become the runways to taxi and take off this business.
Allopathic Vitamin tablets, Ayurvedic Immunity boosters and the so-called virus preventing Homeo pills are flourishing silently with the marketing of some local practitioners.
Above all, the Health Insurance policies with special riders to Covid-19 hospitalization are being sold in a big way in this season.
To sum up, while some sectors are suffering a huge loss with pandemic waves and lockdowns, some unexpected businesses are growing in a big way. Considering this change, many are switching their businesses into these blooming sectors to cash on the boom.