Trivikram has given huge publicity to music director Thaman by investing big money for promotional video songs of ‘Ala Vaikunthapuramlo’.
Each song of the movie was filmed with music director Thaman and the respective singers of the songs. These videos have clicked and also helped to create brand Thaman.
Thaman immensely gained from these videos. Many says it was Trivikram’s idea to teach Devi Sri Prasad that he can also deliver huge musical blockbusters with his help.
After the fall out with DSP, he has teamed up with Mickey J Meyer, Anirudh, and Thaman. He is aggressively promoting Thaman’s brand.
Buzz is that now, Trivikram and Allu Arjun have decided to release another song from the film on the occasion of Thaman’s birthday (November 16) this weekend. A special video might be released.
Nearly Rs one crore is being spent on these promotional videos itself.