'Mythri Movie Makers' banner has reportedly decided not to produce mid-range films anymore.
The banner believes the current business dynamics are not supporting such projects, especially with the dull audience response they have been receiving in theatres.
Producers feel that films made in the middle budget range are becoming financially risky, as those heroes are not showing pull factor to recover the budget. As a result, the company has concluded that continuing in this space is only leading to losses.
Going forward, the banner plans to focus only on two clear categories. One is small films made with budgets below Rs 7 crore, and the other is large-scale projects featuring big stars with budgets exceeding Rs 100 crore.
The management reportedly feels that staying in between these two zones is nothing but burning their hands financially.
Reflecting this new approach, the proposed film with Sharwanand and director Srinu Vaitla has also been cancelled by the banner.
If more production houses begin adopting a similar strategy, it could create serious challenges for mid-range heroes. Their career options may shrink significantly.
They may either have to move toward very small-budget films, shift focus to OTT platforms, or rethink their career choices.