Ala Vaikunthapuramulo has been in news ever since its first single was out. Eyebrows were raised when the first single was released four months ahead of the movie's theatrical release.
But the strategy has paid off big time that the team launched another song for Deepavali. Both the songs went onto become massive hits and been topping all musical charts since then.
It was Allu Arjun's idea to launch the songs so early. He was the mastermind behind releasing 'musical video' styled singles for AVPL. This trend is fast catching up in Telugu cinema industry.
Allu Arjun is also carefully picking what posters to be released to the media. He was the reason behind Samajavaragamana song being shot in exotic locations.
Allu Arjun never involved in publicity campaign of his films earlier, but AVPL coming after a long gap and especially after his previous film Naa Peru Surya crashed at the box office, he is being extra cautious about his latest film.
Ala Vaikunthapuramulo clashing with a biggie like Sarileru Neekevvaru also is the reason for aggressive promotions of Allu Arjun's film.
The actor's special care on promotions has reduced the workload on Trivikram who is happily concentrating upon the content and output.