The hiked ticket prices had shown an adverse impact on many films. “Acharya” suffered in a big way. Mahesh Babu’s “Sarkaru Vaari Paata” had seen a noticeable effect.
Hence, producer Dil Raju had opted for regular pricing for “F3”, which had a decent opening on the first weekend.
The strategy of regular pricing for “F3” has worked positively.
Buzz in the industry is that all coming movies will opt for the same pricing. No forthcoming will survive if the makers hike the ticket prices.
Only big-ticket movies like “RRR” got benefited from the hike. The rest have suffered.