Digital streaming has become one of the biggest headaches for Telugu cinema trade lately.
It has become an Achilles heel for overseas trade as the collections have considerably gone down post the introduction of digital streaming in Telugu cinema industry.
Many film lovers stopped watching movies in theaters if they are aware of the fact that the digital streaming rights were acquired by Amazon Prime or Netflix.
Repeat audience has gone down which is why any movie is not able to maintain steady hold post its first weekend run.
Producers are finally addressing this issue and making sure that the theatrical business is not affected due to digital streaming.
The makers and overseas distributors of the upcoming biggie Ala Vaikunthapuramlo released a poster stating that 'You won't see this on Amazon Prime or Netflix', which has caught the attention of many.
This could be the trend going forward as the producers might demand for eight to ten week window before streaming of any movie online.