Makers of Sarileru Neekevvaru are facing severe heat from Ala Vaikunthapuramulo, which is going hyper aggressive in terms of promotions.
Ala Vaikunthapuramulo has taken the competition by surprise by launching a chart buster song hundred days ahead of its release.
Smajavaragamana song exceeded expectations and has become a sensation all over. Elated with the response the makers are launching second single Ramulo Ramula for Deepavali.
Although it is a bit too early to promote a Sankranthi release, Team Ala is refusing to slow down and the makers of Sarileru Neekevvaru are already under pressure.
They are now skeptical of releasing singles as there would be direct comparison with Ala Vaikunthapuramulo songs.
Given the recent track record of DSP, even fans are not expecting any miracles with Sarileru music. DSP got away with mediocre music for Maharshi as it was a solo release. But such underwhelming music would become big problem when it clashes with a musical hit.
Makers of Ala are launching another musical strike with Ramulo Ramula and it would be interesting to see how Team Sarileru responds to it.