The films like Bahubali and Robo attracted group bookings from companies during weekends.
Now a similar situation is forcibly brought in by a community for Akhanda. The tickets were booked in bulk and distributed among the employees and their families. Some tickets were booked and given to the people in apartments as well.
With these bulk bookings, it gives an impression that all theatres are running with houseful collections. But some halls, though recorded 70% ticket sales, witnessed only 20% occupancy. This shows that many audiences didn't turn up despite providing a free ticket.
This phenomenon is not confined to AP or Telangana but has spread to the USA as well. The idea is to make the news that the film is running with good collections.
To ensure that the film hasn't seen any drop on Monday, many community bigwigs have booked the tickets in many theatres. This kind of support for a senior hero is never before never after.