"Aha," the local OTT platform has desperately been trying to match with global player Amazon in buying the rights of Telugu new releases.
With Netflix and Amazon have upped the game by producing original content, the OTT platform has realized that things would be tough for the company. It needs to increase its catalog of new movies.
‘Aha’ recently bought the streaming rights of Ravi Teja’s super hit “Krack”. It has also bought now the rights of upcoming release Sekhar Kammula’s “Love Story” featuring Naga Chaitanya and Sai Pallavi.
"Aha" will also stream Akhil’s “Most Eligible Bachelor” exclusively on its platform as the film is being produced by Allu Aravind and Bunny Vaas.