Asian Cinemas, in collaboration with hero Mahesh Babu, has launched the AMB Multiplex, which has become an iconic theater in Hyderabad city. It is the preferred choice for celebrities who want to watch movies.
As a result of AMB's popularity, Prasad Multiplex, which was previously leading, has somewhat lost its charm. Movie celebrities have reduced their attendance there, especially since the masses prefer Prasad's. However, on Fridays, movie lovers still mostly flock to Prasad Multiplex for special shows.
Despite renovation efforts, Prasad's influence is diminishing. In terms of seating arrangement, parking, and food, it remains in second place compared to AMB.
Now, the same Asian company is starting AAA Satyam Cinemas in association with Allu Arjun. This move is expected to have a greater impact on Prasad Multiplex.
The 8:45 am show has been Prasad's saving grace so far, as no one else starts shows earlier than that. The reason is that most multiplexes are located in malls, making it difficult for them to operate so early in the morning.
However, the mall housing AAA Cinemas is smaller but strategically located in a crucial center. Therefore, they can start shows at 9 o'clock. This advantage of being centrally located and offering morning screenings is likely to attract audiences to AAA Cinemas, ultimately affecting Prasad's business. Eventually, the impact may also be felt by AMB.
Now, all film-related events, such as song releases, trailers, teasers, and screenings, are more likely to be held at AAA Cinemas instead of AMB and Prasad. Mid-range film celebrities are expected to follow this trend and choose AAA over Prasad.
However, AAA Cinema has a persistent problem—a narrow road leading to it, causing traffic issues throughout the day. With the opening of five screens in such a location, traffic problems are likely to worsen.