Indian Cinema industry has taken a huge blow because of the nationwide lockdown.
Producers are pushed to a corner and are forced to take big decisions to avoid losses. Thankfully, there are multiple OTT platforms available in India during these trying times.
Movies that are content rich are getting lucrative offers from the OTT giants.
Star studded films cannot go digital, but low budget films can opt to release through OTT platforms if they get handsome deals.
Two notable films from Tamil Cinema are going to directly release on Amazon Prime shortly. Keerthy Suresh Starrer Se Destin (Penguin) and Jyothika’s film Ponmagal Vandhal are releasing on Prime Video.
Bollywood movies Gulabo Sitabo starring Amitabh and Ayushmann and Vidya Balan’s Shakuntala Devi will release in June.
Kannada movies Law and French Biryani also are releasing directly on OTT.
Malayalam movie Sufiyum Sujathayum will have a direct to OTT release.
Telugu film producers are yet to take a call on this. But this is surely a step forward for the Indian Cinema.