It's recently been revealed that SEBI, the Securities and Exchange Board of India, is holding talks with a leading US-based artificial intelligence systems developer about the possibility of working together. The US firm of choice is said to have been influential when it comes to assisting Las Vegas casinos in tracking gamblers, which has led to SEBI interest.
It's believed that SEBI wants to explore what AI technology can provide for them on several fronts, with a desire to crack down on the phenomenon of insider trading in India top of the list of priorities. It's not just in this area where the tech can play a crucial role, as it will only help increase player confidence when enjoying live casino games at any licensed operator, too, so the introduction of the system would represent improvements across the board.
Initial talks between SEBI and the US outfit began some time ago. In recent weeks, the organisation has been shown what software is available, how it works, and ultimately how it can benefit SEBI in India. What sets the system apart is that all the software will be bespoke, so it will fit the requirements of SEBI and the market it is being used in. It’s not a one size fits all approach; it’s purposely moulded to ensure that it gets the results that are needed in the most efficient way possible.
One of the reasons SEBI are considering adopting this type of technology is because AI systems that work within the casino sector, especially from leading US firms, are renowned for their high levels of accuracy. So, anything abnormal or out of the ordinary would be picked up quickly, allowing operators and even authorities to act swiftly and decisively. And, they’d have the peace of mind knowing that the software is accurate and always on the money in terms of the data it provides.
The relationship between Artificial Intelligence and casinos isn’t a new thing, however. Especially not in the online world. Over the last few years, artificial intelligence has really started to take off, and gaming operators were quick to spot the benefits it can provide. Used correctly at online casinos, AI can learn the behaviour patterns of players. And it’s this part of the process that is key.
The data casinos will gather will not only allow them to spot any changes, which could indicate that there is some sort of problem, be it the beginning of addiction or even account misuse and fraud. But the operator will also know what games a punter enjoys playing and which offers they usually take up, for example.
So, for casinos, it’s very much a win-win situation where artificial intelligence is concerned, and the same applies to players. And, for SEBI, they can utilise AI to ensure that everything that is happening is above board and honest at all times, potentially preventing anything serious from occurring before it even begins.
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